1. (Noun): A message issued in behalf of some product or cause or idea or person or institution
1. The packaging of new ideas
1. Packaging
2. Publicity
3. Promotional material
4. Promotion
1. Subject matter
2. Substance
3. Message
4. Content
1. Pr
2. Endorsement
3. Ad
4. Sales pitch
5. Buildup
6. Advert
7. Ballyhoo
8. Advertising
9. Blurb
10. Public relations
11. Indorsement
12. Advertizing
13. Advertizement
14. Sales promotion
15. Hoopla
16. Sales talk
17. Hype
18. Advertisement
19. Plug
20. Pitch
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