1. (Verb): Publicize in an exaggerated and often misleading manner
2. (Noun): Blatant or sensational promotion
1. Hoopla
2. Hype
3. Plug
4. Ballyhoo
1. Publicize
2. Air
3. Publicise
4. Bare
5. Promotional material
6. Packaging
7. Publicity
8. Promotion
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